Saturday, February 12, 2005

Web Copywriting

Use a "P.S." at the end of your ad copy.

This is where you either want to repeat a strong benefit or use a strong close, like a free bonus. For example, "P.S. You can get (product), worth over ($), for the low price of ($)!" Another example, "P.S. I can not guarantee the (No.) bonuses will be here tomorrow!"